About Us

/About Us
About Us2018-05-07T14:54:28+00:00

Welcome to Waterfront Financial Group

At Waterfront Financial Group we specialize in developing comprehensive, long-term investment strategies and retirement income plans for business owners, individuals, families and people in transition. For example, people who are changing jobs, planning for retirement, or approaching any of life’s crossroads. As a boutique, client-centered financial consulting firm, we collaborate with our clients to create a customized solution to pursue their investment objectives.

Our goal is to help you protect what matters most to you—the lifestyle you enjoy today and anticipate for tomorrow, the ongoing strength of your business, where and how you will live in retirement, and the legacy you will leave. We believe that protecting your wealth and your lifestyle requires careful, clear and confident planning to help ensure the wealth you have accumulated supports the lifestyle you desire now and throughout your retirement.

Our Mission

We help people in transition get financially organized for the future.

Providing an accountable, customized strategy is what drives us.

Advantages of Independence

As independent advisors, we have the advantages of independence and focus solely on serving your needs and acting in your best interest at all times. This provides you with the confidence you seek to pursue financial success on your terms.

As an independent investment services firm we have no obligations to investment product manufacturers and no cross-sell quotas or home-office directives that may lead to conflicts of interest. We spend our time developing customized strategies for the unique challenges you face.

Our independence is supported by LPL Financial, the nation’s largest independent broker/dealer.* The firm provides a comprehensive array of tools and resources to independent financial advisors, enabling them to provide objective financial guidance to their clients. LPL Financial has no proprietary products.

* As reported by Financial Planning magazine, June 1996–2011, based on total revenue.

I’m interested in working with an advisor who is committed to placing my best interests first.

About LPL Financial

LPL Financial is one of the leading financial services companies and the largest independent broker/dealer in the nation*. For more than four decades, the firm has served as an enabling partner, supporting financial advisors in their goals of protecting and growing their clients’ wealth. A chief objective of LPL Financial is to reduce the complexity of running a financial services practice so advisors can focus on what they do best—help their clients attain their financial goals and fulfill their dreams.

With headquarters on both coasts, LPL Financial supports financial advisors in helping their clients by offering a robust mix of services and tools such as:

  • Enabling technology
  • Comprehensive clearing and compliance services
  • Practice management programs and training
  • Independent research

LPL Financial understands that providing Americans with objective investment advice is critical to their financial security. Because the firm has no proprietary products to sell, LPL Financial advisors can provide truly objective, objective advice and investment recommendations.

Thousands of financial advisors nationwide rely on LPL Financial to help meet their clients’ financial needs. They do so by using the firm’s tools and resources that help them discover their clients’ priorities, dreams, and passions; analyze and develop financial plans that support every stage of their clients’ lives; and make product recommendations that put clients on the path to pursuing their goals.

For more information about LPL Financial, visit www.lpl.com.

* As reported in Financial Planning magazine 1996-2014, based on total revenues.

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Meet Our Team

Mark Hegstrom
Mark HegstromManaging Partner
CRD# 4289931

Mark Hegstrom is a founder and principal in the Waterfront Financial Group LLC. Mark Hegstrom has been involved in all aspects of portfolio management and financial planning since 2001.

Fred Borstad
Fred BorstadManaging Partner
CRD# 2369679

Fred Borstad has been a financial advisor since 1993. He works with professionals, executives and business owners in the areas of fee-based financial planning, wealth management, insurance and estate planning.

Ryan Williams
Ryan Williams Wealth Planner CFP®

Ryan Williams has been a Twin Cities based wealth management professional since 2008. A Certified Financial Planner (CFP®), Ryan specializes in providing comprehensive wealth management services, which include asset management, retirement income planning, risk management, estate preservation, and has extensive knowledge in the various aspects of business planning.

Annika Hansen
Annika HansenClient Services Specialist

Annika Hansen started in the credit industry and learned how important it is to make informed financial decisions. As a Client Services Specialist, she welcomes the opportunity to help clients in any way possible.

Jo Ann Schermann
Jo Ann SchermannClient Services Specialist

Jo Ann Schermann has been in the Client Services Specialist role in the financial industry for over 10 years.  As a Client Services Specialist, she assists the clients along with wearing many hats in the Waterfront Financial Group office.

To learn more about us, contact us today.

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We Care About Our Community

Click here to learn about the organizations that the Waterfront Financial team of financial advisors and administrative staff sponsors in the community.
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